I'm excited to share with you about the latest collaboration between Dior and Kenny Scharfe! The Selfridges corner store has been transformed into a psychedelic night sky, offering the perfect backdrop for the latest Dior pop up. The space is simple, allowing the clothing to shine and speak for itself - and speak loudly it does! The theme for this collection is nothing if not loud, with the main fixture being the Jojo symbol, a trademark of Kenny Scharfe's art. It's unusual to see such a bold take on Dior's aesthetic, but it's impossible not to love it. The Jojo symbol is embellished on T-shirts, jackets, and sneakers, while humongous swirly Jojo blobs adorn the ceiling and rails of clothing. I was told that the brightly colored, almost fluorescent pieces of the collection are a reminder of the importance of fun and laughter in society - not taking oneself too seriously. It's refreshing to see a world-renowned fashion house like Dior embrace such a playful concept, and shoppers can too.
I had a blast trying on a jacket from the Dior X KennyScharfe collection. The Zip Up Jacket with print was so big, but I could see myself taking it out and about and making it look great. The color palette is neutral enough to make the outfits perfect for everyday wear, while the print design is unique enough to shake up your wardrobe. Dior is always in tune with the needs of their customers. The clothes are their classics, like the trainers and saddle bag, which always come in handy, but they also provide the fun that we all need post-lockdown. This collection is just fun on its own. The monogram cylinder bag (with little Jojo decorations) and the monogram rainbow jumper are pieces that promise to bring endless joy. The first fictional characters that came to mind when I thought about styling these Dior outfits were Will Smith from 'Fresh Prince of Bel Air', who always rocked a bold print, and Murray from 'Clueless'. But really, this collection is for everyone.
From suit jackets to saddle bags, there is a style for everyone. Even though it is marketed as menswear, it is truly unisex and universal. Kenny Scharfe has a knack for injecting modern perception into age-old traditions. His work has been featured in 1980s New York shows, and he has even met with Kim Jones, the director of Dior menswear. Scharfe is introducing established fashion houses (and his esteemed artwork) to new audiences. Here's to hoping that the good times, and the Jojo's, never stop rolling on.
